OfflineAccording to a Mashable infographic, 79% of real estate professionals are now using Facebook. It is no surprise considering that Facebook is a cost-effective way to promote new listings and allows us to grow and cultivate our network of potential buyers and sellers. Not sure where to begin? Here are a few ways to start using Facebook for your real estate PR efforts:
Design a branded Facebook page that is consistent with the look and feel of your website
In the real estate business, your reputation is built on professionalism. Your Facebook page should reflect a professional image as well. If you don't have a graphic designer in-house, you might want to consider hiring one to create a branded Facebook Cover Photo. Your Cover Photo is the main image at the top of your Facebook profile.
If you can't hire a designer, using a very high quality image of a home or building would work just as well. The Thumbnail image is the smaller box on the bottom-left of the cover photo. This is where your company's logo should go. Make sure that the logo is sized appropriately to fit in the box. This image is what follows your page around Facebook as you comment and post. It is important to have the logo here for brand recognition. This very useful sizing cheat sheet will help you ensure that your images look good on Facebook. Custom tabs can also be designed to match your branding as in the example below. These tabs could link to current listings on your website, other social networks, landing pages, maps, and more.
Staging Your Facebook Page
Just as you would stage a property to look more appealing to buyers, staging your Facebook page is equally as important. Visual posts work best for real estate companies. Choose high quality images and be sure to include a photo with each post. High quality, professional images will go a long way on social media and get more engagement. If you can afford it, hire a photographer to take photos of the interior and exterior of your properties exclusively for social media. Make sure each post has a photo attached. The Corcoran Group does a great job of staging their Facebook page with images that potential buyers are likely to engage with such as photos of different interior designs or homes with a real "wow" factor.
Connecting With Your Fans
Just as you would send out mailers, places ads in the newspaper, put up a billboard, etc., Facebook is a place to remind potential customers that you are a friendly real estate expert. It is important to stay in the news-feed on a regular basis, but it shouldn't be strictly self-promotional. In other words, don't just post advertisements for your newest listings every day. Start a conversation. Ask your fans what their preferences are. Real estate website Zillow keeps fans engaged on Facebook with highly interactive posts like the one below. Give your fans a multiple choice post and include bit.ly tracking links back to your website to increase referral traffic from Facebook.
In addition to real estate themed posts, consider where your target audience lives and what matters to them most. Why not share an "I Love New York" image or provide information on local school closings when appropriate. Humanizing your page and making it truly a part of the community will ensure that your company stays top of mind.
Consider Experimenting With Facebook Ads
In a recent newsletter, Facebook admitted to making it harder for business pages to reach fans organically without buying ads. This made some Facebook marketers upset that they had to pay to reach their own network which they had worked so hard at building up. I see this as not entirely a bad thing. Not only is Facebook trying to control the quality of content that users see in their news-feed, but they are trying to help businesses reach new users through Facebook ads. There are two ways to get more followers on Facebook; either have really awesome content, or buy Facebook Ads. I would recommend doing both. Plus Facebook's Ad Manager allows you to set a very specific target market, such as "homeowners" who live in "Boston, Massachusetts" to put your ad in front of. Instead of wasting money on mailers or canvasing a neighborhood, advertising on Facebook allows you to target likely buyers and sellers with your amazing content.
thanks for sharing this great information.I saved this info.
Good luck in your investing
TC
Miami Florida
"If you are not doing something that help the universe or God or your family, or YOU, is that something you should still be doing?"-Dean Graziosi
"Each day do one thing to get you closer to your dreams because if you do today what others are not willing to do, then tomorrow you can do those things that others are only dreaming about doing!"- Joe Jurek
Follow me on my road to being a BILLIONAIRE http://bit.ly/1q7aOFX
Go LIKE my official facebook page http://on.fb.me/1qQGO6i
Great information Randy, thanks for posting. I will make another Facebook page for my business.
Reynold Orozco
Is a great place to get a logo, or other images needed!
www.tw4homes.com website
https://tvallc.isrefer.com/go/RehabLite/reigirl/ FREE SOFTWARE FOR WHOLESALERS, REHABBERS AND AGENTS! Present professional looking deals to buyers and lenders as well as run your numbers and get the ROI.
As a believer in the use of social media for our business, Hallmark Abstract understands the importance of using Twitter and other SM outlets both as a source of critical real estate news, opinion and information as well as for its potential as a marketing tool!
First Twitter as a source of real estate information!
There is an enormous amount of relevant action that takes place on a daily basis in the New York City, Long Island and nationwide real estate communities as well as legislatively at City Hall, Albany and in town halls and state houses everywhere.
Too much for any one man, woman or company to effectively follow. But Following the ‘players’ who track, monitor and report on the important issues keeps you inside the critical loop of information.
Twitter as a potential marketing tool!
When a firm has news or company specific information to broadcast to the marketplace, social media and Twitter in particular play a key role in the process.
Your Followers will see it and hopefully click to it using the link provided and, more importantly, with the strategic use of hash-tags so will clients, prospects and the relevant people inside your industry.
And the potential mother-lode of marketing, the Retweet by one of the aforementioned ‘players’, will give unimaginable exposure. Retweets by these individuals and companies are not very easy to come by but, when it occurs, will have been well worth the effort!
Courtesy of TRD (@trdny ), these are the Twitter ‘players’ in real estate that they recommend Following!
- Bob Knakal (@BobKnakal)
Robert Knakal, chairman of Massey Knakal Realty Services. Insight into the commercial market from one of the city’s top multi-family brokers.
- Jed Kolko (@JedKolko)
Jed Kolko, chief economist at Trulia. Tweets about the national real estate landscape and shares market trends and original research.
- Renée Fishman (@reneefishman)
Renee Fishman, Halstead Property broker. Tweets on real estate trends. Has the highest Klout score among Halstead brokers.
- Adrian Noriega (@1adriannoriega)
Adrian Noriega, Core broker. Tweets on real estate news, new development, market trends.
- Stan Humphries (@StanHumphries)
Stan Humphries, chief economist at Zillow. Tweets on housing market trends.
- Real Capital (@realcapital)
Real Capital Analytics. Tweets on commercial property investment trends, shares original market research.
- I. Dolly Lenz (@IDollyLenz)
Dolly Lenz, super-broker. Tweets on national market trends and luxury real estate.
- Vishaan Chakrabarti (@VishaanNYC)
Vishaan Chakrabarti, partner SHoP Architects, real estate professor at Columbia University. Tweets on architecture, urban planning, affordable housing.
- Steve Cuozzo (@stevecuozzo )
Steve Cuozzo, real estate columnist for the New York Post. Tweets on New York commercial real estate news.
- Kyle Kimball (@kyedki)
Kyle Kimball, president of New York City EDC. Tweets on city planning issues, startups and politics. mhaltman
That's great information, thanks for sharing with us. You also want to join Linkdin, Google plus, and any other social media that's popular out there. The more you're out there the more exposure you get!
Psalms 118:23 "This is the LORD's doing; it is marvelous in our eyes."
These days people are drawn to those that they consider to be informative, not just to those that are glitzy or polished. As a business owner, we want to become a valuable source for information on topics that relate to our business. Blogging, referring data from other sources, sending out emails with informational content, tweeting and retweeting data that is educational, using facebook to refer people to our website and blog, all of these help us to become an expert in our field to other people.
In modern business marketing, it isn't enough for people to just know who you are, they need to develop a relationship based on three criteria: Know, Like, and Trust. Know comes from marketing, like and trust come partially from supplying educational information, and the rest of trust is established by online reviews, personal contact, sampling what you have to offer, etc.
Many people do not realize that real estate investing is a business that needs marketing as much as any other business. I'll be creating some blog posts on the subject of marketing and building relationships in business over the next several days, and will refer people to the other location online for that in this stream once I begin to post that information. If my background as a Marketing Consultant can assist you to be more successful, I'm happy to share some tips and strategies to assist with that.
Dallin Wall
Real Estate Training Team
Forum Blog Location--A collection of my
"Best of" posts:
http://www.deangraziosi.com/blogs/dwall
Thanks Dallin,
I'll be looking for your posts with tips and strategies on marketing for our rei!
Val
Valerie
“And will you succeed? Yes indeed, yes indeed! Ninety-eight and three-quarters percent guaranteed!” ― Dr. Seuss
"I believe in angels, the kind that heaven sends; I am surrounded by angels, but I call them friends" - Unknown
My journal: http://www.deangraziosi.com/real-estate-forums/investing-journals/59110/...
God bless you always.
P.S.
Keep up the good work.
Coach your awesome.
Check out my website.
again.
Create an account asap also watch the video asap.
http://real-estate-mogule.neurs.net
Thanks
IM a Diamond in the rough looking for partners I would like to be apart of dean's elite team in the very near future my goal is 100 properties a year
P.S.
god bless all the members may we all shine bright like diamonds.
P.H.G.